Popular watch brands like Breitling and Audemars Piguet are at present offering certified pre-owned watches themselves. Pre owned luxury watches are a major step by watch companies that could create big impact on the watch market especially the grey market.
Consumers are also opting for these watches for many benefits they would be enjoying because of pre-owned watches, but companies are going for this option mainly for the two reasons given below.
The two important reasons which has forced watch brands into pre-owned watch business are
Making profit: Pre-owned market has become an opportunity for watch companies to earn money from an already sold piece. The high valued time pieces of different brands are having a huge demand in the market and would provide the company another opportunity to make profit on the same piece, second time (reselling).
Grey market: People prefer getting a pre-owned certified piece than going for a piece bought from grey market. There are few chances that pieces bought from grey market would not have a warranty period, and a minor problem with the watch could be too costly. Companies launching of pre-owned pieces was their way of fighting with grey market.
Though the companies are having these two advantages of launching certified pre-owned watches, as consumers you too enjoy many benefits of these pre-owned time pieces.
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